The majority of listings are plain and in minuscule black text, sometimes in the Bell Gothic or Bell Centennial typefaces. The YP publishers generate aggrandizement by selling advertising headway or listings under each heading. Advertising may be sold by a direct sales exaction or by approved http://www.pagesyellow.org agencies (CMR's). Available advertising compass varies among publishers and ranges from bold names up to four chromatism twin page ads ("double trucks"). Advertising rates chiefly increase every academic term regardless of diffusion or usage fluctuations.

Yellow Pages font usage is be promulgated to be declining with both advertisers and shoppers moderately turning to Internet search engines and WWW directories. According to a study by Acquaintance Networks/SRI, in 2007, print Treacherous Pages were referenced 13.4 billion times, while Internet Bisque Pages references increased to 3.8 billion, up from 2006’s 3.3 billion World Wide Web searches.