Promotional difficulty or promotional products refers to articles of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerilla marketing campaigns. These items are also referred to by the slang terms swag (probably Promotional Items from the British usage of the confab meaning "stolen goods" or "loot"), or tchotchke (derived from a Yiddish word meaning "trinket").

Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the company's brand eponym and product.